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Nana Beauty

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Discover the Beauty Behind the Look

Perfect Eyes — Every Single Day

No more smudging or fading. Our waterproof eyeliner glides on effortlessly, stays flawless all day, and removes in seconds — made for every woman who values true beauty and confidence.

✔ 100% Waterproof & Smudge-proof

✔ Gentle for sensitive eyes

✔ Precise tip for smooth control

Intense color that lasts through rain, tears, and time

Soft on skin — gentle even for sensitive eyes

Perfect for day glam or all-night elegance

 
 

"Unleash Your Confidence with Effortless Elegance"

  • Waterproof all-day formula

  • Built-in sharpener precision

"Unleash Your Confidence with Effortless Elegance"
  • All-day fade-free wear

  • Safe for sensitive eyes

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Finally, an eyeliner that actually keeps its promise.

— Lina A., Stockholm

Achieve Bold, Smudge-Free Eye Looks

  • Why women choose Nana Beauty.

  • Smooth precision tip for perfect control

  • Long-lasting matte finish

  • Gentle on sensitive eyes & skin

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What Real Women Say About Nana Beauty

4.8 / 5
Really love it!
I've tried so many eyeliners before, but this one from Nana Beauty is absolutely perfect! It lasts all day, doesn't smudge and gives an elegant look. Feels so soft on the skin too.
Emma from Stockholm
The best eyeliner I've ever tried!
I'm a student in Umeå and use it every day, even when it rains or snows – it stays on perfectly! Nana Beauty eyeliner is truly 100% waterproof and easy to apply.
Sofia from Umeå
Finally an eyeliner that lasts!
I live in Gothenburg and use this every day – it fits perfectly all day, even when I cycle to work in the rain. Easy to apply and feels luxurious without costing too much. Highly recommended!
Anna from Göteborg
Perfect even in the water!
I work as a swimming coach and am in the pool almost every day. Nana Beauty eyeliner stays put no matter how much I swim – it doesn't run and still looks fresh after hours. Absolutely love it!
Maria, simtränare i Malmö
 
 

Why Choose Nana Beauty?

Because real quality isn’t just about color — it’s about trust. Nana Beauty delivers durability, comfort, and elegance that last through rain, tears, and long days. Our eyeliner is tested to stay flawless where others fade.

Nana Beauty Others
Waterproof Formula
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Sensitive Skin Safe
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Precision Tip Design
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Smudge-Proof
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Beginner Friendly
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Our 14-Day Risk-Free Guarantee

We stand by every product we create. If Nana Beauty’s eyeliner doesn’t impress you, you’re covered by our 14-day money-back guarantee — no stress, no questions. Because true beauty starts with trust.

 
 

Questions? We've Got You Covered

Absolutely! It’s fully waterproof and designed to stay flawless all day — no smudging, no fading.

Yes, it can be used on the inner rim of the eye (waterline) or outer lash line, and it can also be used as a lip liner.

Yes, but only if there are no oils present. Any type of oil can prevent the eyeliner from setting properly. Make sure the eye area is completely clean and free from oils or oil-based makeup removers for best hold.

Yes — it features a built-in sharpener at the end of the pencil, so you can always keep the tip perfectly precise.

Yes, it’s dermatologist-tested and gentle on sensitive eyes — safe even for those who wear contact lenses.

It delivers a soft matte finish with deep black pigments that enhance your eyes beautifully.

You can use any oil-based makeup remover. Avoid low-quality removers or products that may cause irritation in the eye area.

Yes, we ship outside Sweden to EU countries and Gulf countries. Shipping costs vary depending on the destination.

Each eyeliner comes in a premium Nana Beauty box with a holographic authenticity seal and is shipped in a black protective mailer for total safety.

Yes, waterproof foundation, blush powder, and lipstick will be available soon.

The eyeliner is available in three core shades: Black, Medium Brown, and Deep Brown.

 
 

Have More Questions? Contact Us

If you have any additional questions, you can send us an email at "Store Email"

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Effortless precision with every stroke

Intense color that lasts through rain, tears, and time

Soft on skin — gentle even for sensitive eyes

Perfect for day glam or all-night elegance